Demographics

Lansing's Finest!

Hundreds of the finest businesses will fill the MSU Pavilion with products, exhibits, features, gardens, and ideas that inspire patrons to make their dreams a reality. Will you? These qualified customers are preparing for their spring & summer home improvement & landscape projects and are coming to the show to do business with you!

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Great Prospects!

Income level
0-$40,000 14%
$40,000-$80,000 46%
$80,000-$120,000 27%
Over $120,000 13%
Age
18-34 7%
35-44 7%
45-54 27%
55-64 41%
over 65 18%

Qualified Buyers!

97% Homeowners
85% Planning an improvement project to their home or garden
67% Plan to purchase products from the show within one year
64% Made a purchase from the show
94% Plan to attend next year's show

MSU Pavilion Facts